Pitchfix Twister 2.0 Divot Tool: Innovation? From a divot tool? Yeah, that’s right.

The Pitchfix Twister 2.0 Divot tool was featured on

Innovation. It’s a term synonymous with the golf industry . . . or so golf company executives would have made you believe. The reality is innovation is not occurring as frequently as equipment manufacturers, club manufacturers specifically, would have you believe. Multi-material construction? Yeah, that’s been around for decades, and Callaway didn’t let TaylorMade forget that, and Mizuno was shouting that THEY actually did it before both of them while nobody listened.

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